SIAL Paris

USMEF is participating at a new edition of SIAL Paris, from October 16th to October 20th. (#SIALParis). This activity is part of USMEF’s strategy to strengthen its position in the European markets and helping the traders to increase their sales of US meat products....

DISCOVER U.S. BEEF, Helsinki

In August 2016, USMEF carried out a promotional event in Finland named DISCOVER U.S. BEEF. This event is part of USMEF’s awareness program, aimed at touching some key HRI players and journalists to educate them on the difference of US beef, build...

DISCOVER U.S. BEEF, Berlin

In August 2016, USMEF carried out a promotional event in Germany named DISCOVER U.S. BEEF. This event is part of USMEF’s awareness program, aimed at touching some key HRI players and journalists to educate them on the difference of US beef, build...

Recent events

In late August, USMEF’s Marketing Senior Vice President Dan Halstrom, visited Europe to meet some of the U.S. beef importers: NICE TO MEAT, ZANDBERGEN WFM, JAN ZADBERGEN, ALBERS, GIRAUDI. He was accompanied by the E.U. team: Felipe Macías, Monty Brown and Yuri...

U.S. beef to be showcased in Helsinki

On September 12th, the U.S. Embassy in Helsinki, in collaboration with the U.S. MEAT EXPORT FEDERATION, will be hosting an event to promote the best U.S. beef. This event is aimed at informing about the U.S. beef difference and its vast culinary possibilities....