{"id":11909,"date":"2020-07-27T11:23:07","date_gmt":"2020-07-27T09:23:07","guid":{"rendered":"https:\/\/www.usa-beef.org\/discover-u-s-beef-berlino\/"},"modified":"2026-08-17T10:52:07","modified_gmt":"2026-08-17T08:52:07","slug":"discover-u-s-beef-berlino","status":"publish","type":"post","link":"https:\/\/www.usa-beef.org\/it\/discover-u-s-beef-berlino\/","title":{"rendered":"DISCOVER U.S. BEEF, Berlino"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nell'agosto 2016, <strong>USMEF<\/strong> ha organizzato un evento promozionale in Germania chiamato <strong>DISCOVER U.S. BEEF.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Questo evento fa parte del <strong>programma di sensibilizzazione di USMEF<\/strong>, volto a coinvolgere alcuni attori chiave del settore HRI e giornalisti per istruirli sulle peculiarit\u00e0 del manzo statunitense, costruire relazioni pi\u00f9 strette con gli opinion leader e ottenere una copertura mediatica rilevante per raggiungere i consumatori finali.<\/p>\n\n<p class=\"wp-block-paragraph\">L'evento, un pranzo offerto a un gruppo di <strong>selezionati top chef e giornalisti gastronomici tedeschi<\/strong>, si \u00e8 tenuto presso l'<strong>Ambasciata degli Stati Uniti a Berlino<\/strong> ed \u00e8 stato generosamente ospitato da <strong>Mr. John Emmerson<\/strong>, Ambasciatore degli Stati Uniti a Berlino.<\/p>\n\n<p class=\"wp-block-paragraph\">Il pranzo \u00e8 stato organizzato da <strong>USMEF Europe<\/strong>, con la gentile collaborazione di U<strong>SDA-FAS Berlino<\/strong> (<a href=\"https:\/\/twitter.com\/usbotschaft\">@usbotschaft<\/a>)<\/p>\n\n<p class=\"wp-block-paragraph\">Un menu speciale \u00e8 stato preparato dallo <strong>chef Byron Hogan<\/strong> con 4 tagli di manzo statunitense: controfiletto, filetto, punta di petto e girello di spalla. Sono stati abbinati a un'ampia selezione di vini statunitensi offerti dalla Black Stallion Estate Winery (importati in Germania da Delicate Vineyards). <\/p>\n\n<p class=\"wp-block-paragraph\">L'<strong>obiettivo<\/strong> principale di questo pranzo promozionale era riunire i migliori chef di Berlino e dintorni e farli incontrare con giornalisti di gastronomia e lifestyle per: <strong>incoraggiare l'uso di prodotti a base di carne statunitense<\/strong> tra gli chef, sostenere gli <strong>opinion leader<\/strong> a favore del manzo statunitense, aumentare la <strong>consapevolezza e la conoscenza<\/strong> del manzo statunitense e del perch\u00e9 sia diverso, istruire sull'uso di <strong>tagli di manzo pregiati e alternativi<\/strong> e generare <strong>copertura mediatica<\/strong> per sensibilizzare i <strong>consumatori finali tedeschi.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nell&#8217;agosto 2016, USMEF ha organizzato un evento promozionale in Germania chiamato DISCOVER U.S. BEEF.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-11909","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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